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Marketing Education

Marketing Course Objectives with Sample Units

Advertising
Objectives
Promotional Plan
Branding and Consumer Behavior
Careers in Advertising and Promotion
Forms of Media and Technology
History and Evolution of Advertising and Promotion
Market ID and Creativity
Promotional Mix
Entrepreneurship
Objectives

Business Concepts
Business Math
Communication Skills
Entrepreneurship Skills
Ethics
Financial Income Statement
Legal Intellectual Property
Management
Market Research 
Marketing Management 
Production Operational Management

Marketing I
Objectives
Career Professional Development
Communications
Economics
Marketing Concepts
Pricing
Product Service Management
Promotion
Selling
Marketing II
Objectives
Career & Professional Development
Channel Management
Entrepreneurship
Global Marketing
Integrated Marketing Communications
Marketing Information Management
Retailing
Objectives
The Retail Business
Retail Business Strategy
Retail Store
Exploring Career
Sports and Entertainment
Objectives
Channel Management
Finance & Risk Management
Human Relations & Career Readiness
Market Research
Product & Service Management
Selling and Promotion
Sponsorships & Endorsements
Sports & Entertainment Marketing Foundations
      *see Retailing curriculum above

 

Curriculum Profiles for Marketing Education
Marketing Education Curriculum Standards by MBA Research
Published 2011. File last modified 2011-07-01.
HTML  
Marketing I Instructional Framework
Published 2011. File last modified 2011-07-01.
207KB 333KB
Marketing I Standards Document
Published 2011. File last modified 2011-07-01.
133KB 75KB
Marketing II Instructional Framework
Published 2011. File last modified 2011-07-01.
130KB 171KB
Marketing II Standards Document
Published 2011. File last modified 2011-07-01.
95KB 64KB

Other Resources: