CONTACT:  Michele Clark
Communications Coordinator

Vol. 46, No. 18
March 23, 2012

Education Agency Launches Early Learning Video and Website

'Now for Later' campaign focuses on the importance of school readiness

State education officials this week debuted a new video and website aimed to promote the importance of quality learning experiences for infants, toddlers and pre-kindergarten children.  The "Now for Later" website went live on Thursday (March 22).

The new Now for Later campaign was conceived by a group of students last fall as part of a capstone journalism class project at the University of Missouri in Columbia.  The goal of the project was to develop a plan to inform the business community about the benefits of early childhood education. 

The Department of Elementary and Secondary Education is incorporating a number of the students' ideas into the Department's work to improve public education in Missouri. The "Now for Later" message focuses on the idea that the education children receive now — during their earliest years — will benefit them later in life.

Expanding high-quality early learning opportunities is a goal of the Department's Top 10 by 20 plan, which aims for student achievement in Missouri to rank among the top 10 states in the nation by 2020.

The Now for Later website features a new video, downloadable posters, banners, presentations and other resources for sharing community-wide.  More resources will be added throughout the year.

For more information and to view the video, visit