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School Breakfast Challenge

The Department partnered with the Midwest Dairy Council and the Missouri Food Bank Association on year two of the Missouri School Breakfast Challenge.

Challenge Details

Boy eating yogart for breakfast

Missouri’s School Breakfast Challenge occurred during the 2013-2014 school year. All public, charter and private school districts were automatically included in the challenge and were categorized into five tiers based on enrollment. Schools were eligible for cash prizes if they had a 20 percent breakfast participation increase from the 2012-2013 school year to the 2013-2014 school year. The top three school districts in each of the five tiers with the highest increase in breakfast participation were winners!

Cash Prizes

  • Five gold awards of $3,000
  • Five silver awards of $2,000
  • Five bronze awards of $1,000

Cash prizes awarded by the Midwest Dairy Council were recommended for use toward health and wellness activities to benefit the receiving school district.


2013-14 School Breakfast Challenge Winners

Tier 1 (10,000+ students)
Gold award - Francis Howell R-III School District
Silver Award - Lee's Summit R-VII School District
Bronze Award - Independence School District

Tier 2 (3,500-9,999 students)
Gold Award - Sedalia School District
Silver Award - Northwest R-I School District
Bronze Award - Lindbergh School District

Tier 3 (1,000-3,499 students)
Gold Award - East Prairie R-II School District
Silver Award - Kennett School District
Bronze Award - Aurora R-VIII School District

Tier 4 (500-999 students)
Gold Award - Osceola School District
Silver Award - New Bloomfield R-III School District
Bronze Award - Gallatin R-V School District

Tier 5 (Up to 500 students)
Gold Award - River Roads Lutheran
Silver Award - Living Faith Academy
Bronze Award - Avenue City R-IX School District

2012-13 School Breakfast Challenge Winners

Tier 1 (10,000+ students)
Gold award - Ferguson-Florissant R-II School District

Tier 2 (3,500 to 9,999 students)
Gold award - Waynesville R-VI School District

Tier 3 (1,000 to 3,499 students)
Gold award - West Plains R-VII School District
Silver award - Aurora R-VIII School District
Bronze award - Warsaw R-IX School District

Tier 4 (0 to 999 students)
Gold award - Iberia R-V School District
Silver award - Faith Christian Academy, Kansas City
Bronze award - Steelville R-III School District

Fuel Up to Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council and NFL, in collaboration with the USDA, to combat childhood obesity.  Commissioner of Education Chris Nicastro (right) pictured with Midwest Dairy Council Representative, Courtney Corbett, (left).

Fuel Up to Play 60 helps students make positive changes in their schools by improving opportunities to consume nutrient-rich foods and get at least 60 minutes of physical activity every day. The ultimate goal is to ensure changes made at school are sustainable and complements an academics-focused environment.

The Department supports Fuel Up to Play 60 and other nutrition and physical fitness initiatives.


Midwest Dairy Council logo


For questions or more information, please contact [email protected] or (573) 751-3526.