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School Breakfast Challenge

The Department is partnering with the Midwest Dairy Council and the Missouri Food Bank Association on year two of the Missouri School Breakfast Challenge.

Challenge Details

Boy eating yogart for breakfast

Missouri’s School Breakfast Challenge will occur during the 2013-2014 school year. All public, charter and private school districts are automatically included in the challenge and will be categorized into five tiers based on enrollment. Participation is voluntary. Schools will be eligible for cash prizes if they have a 20 percent breakfast participation increase from the 2012-2013 school year to the 2013-2014 school year. The top three school districts in each of the five tiers with the highest increase in breakfast participation will win a cash prize!

Cash Prizes

  • Five gold awards of $3,000
  • Five silver awards of $2,000
  • Five bronze awards of $1,000

Cash prizes will be awarded by the Midwest Dairy Council and are recommended for use toward health and wellness activities to benefit the receiving school district.


2012-13 School Breakfast Challenge Winners

Tier 1 (10,000+ students)
Gold award - Ferguson-Florissant R-II School District

Tier 2 (3,500 to 9,999 students)
Gold award - Waynesville R-VI School District

Tier 3 (1,000 to 3,499 students)
Gold award - West Plains R-VII School District
Silver award - Aurora R-VIII School District
Bronze award - Warsaw R-IX School District

Tier 4 (0 to 999 students)
Gold award - Iberia R-V School District
Silver award - Faith Christian Academy, Kansas City
Bronze award - Steelville R-III School District

Fuel Up to Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council and NFL, in collaboration with the USDA, to combat childhood obesity.  Commissioner of Education Chris Nicastro (right) pictured with Midwest Dairy Council Representative, Courtney Corbett, (left).

Fuel Up to Play 60 helps students make positive changes in their schools by improving opportunities to consume nutrient-rich foods and get at least 60 minutes of physical activity every day. The ultimate goal is to ensure changes made at school are sustainable and complements an academics-focused environment.

The Department supports Fuel Up to Play 60 and other nutrition and physical fitness initiatives.


Midwest Dairy Council logo


For questions or more information, please contact schoolfoods@dese.mo.gov or (573) 751-3526.