Scoring Guide for Commercial Performance Assessment

Criteria

4

3

2

1

Students will read grade-level instructional texts with accuracy, fluency and expression.

Student’s performance is professional.  The reading of the script is free of reading errors, flows smoothly, and is at an appropriate speed and expression.

Student performance is adequate.  The reading of the script is mostly free of reading errors, smooth and is at an acceptable speed with some expression.

Student performance demonstrates problems with flow, or reading errors and has little expression.

Student performance is full of reading errors, is choppy, is lacking in expression and paced too fast or too slow.

Students will listen critically to identify and evaluate propaganda techniques.

Propaganda technique(s) chosen is/are accurate for the product, adding a clever element to the presentation.

Propaganda technique(s) chosen is/are appropriate for the product.

Propaganda technique(s) chosen is/are not effective for the product.

It is not clear what propaganda technique was chosen for the product.

Students will use visual and audio media to present information.

Students effectively recorded their commercial.

Students recorded their commercial and it is mostly effective.

The recording of the commercial is not clear or audible.

There are multiple problems with the recording of the commercial.

Students will present within a designated time limit.

The commercial meets the time requirement.

Commercial stays within 5 seconds of the time limit.

Commercial ran over or under the time limit by 6-15 seconds.

Commercial is significantly longer or shorter than the time limit.