LESSON FIVE: Recognizing Advertising Techniques
Students study techniques used in advertising.
R3C Students will use details from the text(s) to summarize author’s ideas, make predictions, make inferences, evaluate the accuracy of the information, analyze propaganda techniques, and analyze two or more nonfiction texts.
§ Sources of literature
o Paper and pencil
§ Handouts provided
§ Words to Know
o propaganda techniques
Students choose one of the following articles, “Fast Food Linked to Child Obesity” and “California Bans Some Junk Food in Schools.” Students write a one-paragraph summary and share their opinions regarding the information.
1. Students tell how they think advertisers lure prospective consumers to buy their particular product. Discuss ways that advertisers entice consumers to purchase snack products. Students predict the type of questions they think will be studied after presenting the questions about advertisers and snack food.
Do you think schools have the right to ban the sale of junk food?
Do you think fast-food chains are responsible for teen obesity?
Do you think magazines should alter photographs for publication?
2. Using the handout “Recognizing Propaganda Techniques,” present a brief lesson on analyzing propaganda techniques.
Review the types of propaganda and how they are used. Students give examples of each type from advertisements of products they have heard or seen.
Ensure that the format used to share opinions requires students to justify their opinions.