Formative Assessment Prompt

 Pretend you work in New York City on Madison Avenue as an advertising executive. Create your own advertisement using all three media techniques.

• Technical techniques: include camera techniques, framing, depth of field, lighting and exposure, juxtaposition, etc.
• Symbolic techniques: objects, setting, body language, clothing, color, etc.
• Written techniques: headlines, captions, speech bubbles, language style, etc.

Each technique must be clearly labeled on the advertisement.  Write a brief explanation of the message(s) conveyed by the advertisement.  Explain how each technique helps convey the intended message.  Explain how the techniques you used in the advertisement may impact people’s perceptions related to the accuracy of the message conveyed.