LESSON ONE: Identify Intended Media Messages
Teacher introduces concept of media and messages conveyed through media. Students work with a partner to explain the intended message of a poster and the things (or elements) helping to convey the message.
I2A The student will identify intended messages conveyed through oral and visual media.
o Poster available on the web at www.mdc.mo.gov/documents/teacher/rp.pdf
o Teacher-chosen example of a media work such as a chart, cartoon, magazine cover, video clip
o Writing paper
§ Handouts provided
o Rivers and Streams poster
§ Words to know
FORMATIVE ASSESSMENT Assessment
1. Teacher introduces students to the concept of media and messages conveyed through media by asking guiding questions.
What is a “media work?” Media means many things, such as charts, pictures, television programs, movies, audiotapes, radio programs, etc., that communicate ideas or information. A “media work” is only one particular kind of media such as a chart. Show several types of media to help students develop an idea of media messages.
2. Students brainstorm types of media (means of communication) (i.e., overhead transparencies, charts, audio tapes, books, newspapers, magazines, radio shows, television programs, web sites, movies, tape recordings, etc.). Every media (media work) is designed to convey an important message to the viewer or listener. Things contained in the work (elements) help convey the message.
Questions for Students
What do you think of when you hear the word “media”?
What are examples of oral and visual media?
What is the purpose of a media work?
Why is it important for a media work to convey a message to viewers or listeners?
3. Teacher uses a transparency of a picture from a magazine to show students an example of a visual media work. Divide the class into small groups. Groups discuss the messages being conveyed by the picture and identify the things (elements) in the picture that help convey the intended message. After reviewing five or more media works, groups share responses.
4. Teacher displays the poster Rivers & Streams. Discuss/brainstorm the intended message(s).
Questions for Students
Why do you think this poster is titled Rivers & Streams?
What do you think the media message might be?
What things (elements) are in the poster that help convey this message?
5. Using copies of magazines, students work with a partner to explain the intended message of selected media and identify what things (or elements) help convey the message.