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Marketing Education Learner Outcomes
Marketing Concepts
An asterisk (*) indicates an advanced
competency, which is a competency identified for inclusion in an
advanced marketing class. Some of these competencies may be
selected for inclusion in a first-year marketing education class
based on local need.
1. Analyze the marketing
mix.
a. Identify the types of
goods.
b. Understand the basic
vocabulary of marketing.
c. Explain market share and
identify factors affecting market share.
* d. Recognize trends and developments in
marketing.
2. Classify channels of distribution.
a. Define channel of
distribution.
b. Describe two basic types of
distribution.
c. Describe the function
performed by channel intermediaries.
d. Identify factors that
influence the length/width of a channel.
e. Identify the characteristics
of retailers, wholesalers, agents, and
brokers.
* f. Determine the most suitable
channel of distribution for various
products.
3. Identify marketing strategies.
a. Define marketing
strategy.
* b. Identify factors that affect marketing
strategies.
* c. Describe a marketing strategy for a
given situation.
d. Define marketing mix and
identify the elements of the marketing
mix.
e. Determine a marketing mix for a
product or service.
4. Identify markets for a product and/or service.
a. Define the meaning of a
market for a product.
b. Describe how a market for a
product can be identified.
c. Identify demographic
characteristics that would compose market
segments for
particular products.
5. Identify the importance of marketing.
a. Explain the importance
of marketing in out economy.
b. Define and explain the
marketing functions involved in marketing
products and services.
c. Explain the marketing
concept.
6. Describe the importance of international marketing.
a. Define international
trade.
b. Explain why nations engage
in international trade.
* c. Describe how international trade
affects the economic
interdependence of nations.
* d. Analyze international trends on
marketing.
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