Mark Curriculum for Marketing Principles

Marketing Principles and Curriculum Guide

Grades 11-12

A Curriculum Development Project developed and produced through the cooperation of Missouri Department of Elementary and Secondary Education, Marketing and Cooperative Education, and Marketing Education Resource Center, 2003

	Table of Contents
	Foreward
	Acknowledgements
	Section 1 - Introduction to Marketing Education
	Section 2 - Philosophy
	Section 3 - Course Description
	Section 4 - Course Outline
	Section 5 - Planning Guide Sheets Intro Business Administration Economic Foundations Interpersonal Skills Management Professional Development Distribution Financing Marketing - Information Management Pricing Product/Service Management Promotion Selling
	Section 6 - Assessment Participating as a Team Member - Scenario Participating as a Team Member - Rubric Time Management - Scenario Time Management- Rubric Writing Promotional Messages - Scenario Writing Promotional Messages - Rubric Professional Selling - Scenario Professional Selling - Rubric Handling Difficult Customers - Scenario Handling Difficult Customers - Rubric Rating Scales
	Appendix A - SCANS Competencies and Skills
	Appendix B - The Show-Me Standards
	Appendix C - Performance Indicators