Public Service Announcements (PSA)
The adage “A picture is worth a thousand words” is the key to making a successful PSA.
A Public Service Announcement (PSA) requires almost as much time to edit as a documentary because of the fast pace needed for computer graphics and visual-effect transitions. The actual execution of a PSA takes little time. Preparation is the driving factor in production cost.
PSAs are usually aired on “run of schedule” time slots that stations have available for free -- usually when the largest percent of TV viewers are not watching. So, we urge clients to spend some money to reach their target audiences during prime viewing times.
Most commercial television stations prefer 30-second PSAs. They will give this length much more air-time than a 60-second version.